The Standard & Poor's Guide to Long-Term Investing by Joseph Tigue, ISBN 007141035X

Buy The Standard & Poor's Guide to Long-Term Investing by Joseph Tigue, ISBN 007141035X
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Buy The Standard & Poor's Guide to Long-Term Investing by Joseph Tigue, ISBN 007141035X

Seven Steps to Making Money in Today's Stock Market Without Risking What You Already Have

Despite recent stock market turmoil, history shows that stocks should still be central to every investor's long-term wealth building plan. So the question isn't whether you should be in the market, but what you must do to both protect yourself and improve your overall performance.

"The Standard & Poor's Guide to Long-Term Investing outlines a low-maintenance, seven-step program designed to help you build and protect wealth over the long term. From determining the best times to buy and sell to knowing who you can trust and what you should avoid at all costs, it explains: Simple strategies for knowing what you are buying--and "only buying what you know Straightforward methods for knowing if a stock is overvalued or selling at a discount All about asset allocation, dollar cost averaging, and other easy-to-follow approaches

Professional investors have know that the key to long-term investment success lies in following a disciplined, commonsense, and historically proven program. "The Standard & Poor's Guide to Long-Term Investing reveals just such a program, and will show you how to begin laying a safe and solid path to a strong financial future.

Standard & Poor's Press brings the impressive knowledge and resources of Standard & Poor's to some of today's most challenging financial issues.



Literary Criticism: An Introduction to Theory and Practice by Charles E. Bressler, ISBN 0130333972

The third edition of Literary Criticism: An Introduction to Theory and Practice by Charles E. Bressler presents the eleven basic schools of twentieth-century literary theory and criticism in their historical and philosophical contexts. Unlike other introductions to literary criticism, this text explores the philosophical assumptions of each school of criticism, provides a clear methodology for writing essays according to each school's beliefs and tenets, and features accessible student-generated sample essays.

PICK A PENGUIN! Prentice Hall is delighted to offer select Penguin Putnam titles at a substantial discount to your students when you request a special package of one or more Penguin titles with any Prentice Hall text. Contact your Prentice Hall sales representative for special ordering instructions.

Literary Criticism: An Introduction to Theory and Practice by Charles E. Bressler, ISBN 0130333972
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Kmart's Ten Deadly Sins: How Rogue Managers Ruined an American Icon by Marcia Layton Turner, ISBN 0471435937

News that discount giant Kmart was filing for bankruptcy in early 2002 sent shockwaves through the retail community. How could a brand as widely recognized and firmly fixed in our cultural lexicon be teetering on the brink of extinction? Depending on who you talk to, Kmart’ s fall from grace can be attributed to any number of factors. In the first in-depth examination of Kmart, author Marcia Layton Turner reveals the real reason behind Kmart’ s troubles– bad management– and discusses how the large personalities and even larger dreams of Kmart’ s misguided leaders played a significant role in transforming this once profitable retail titan into a bankrupt behemoth.

Even though Kmart has emerged from bankruptcy, the truth is that the company has made a number of bad decisions throughout its forty-year history– some seemed like good decisions at the time, while others were obviously off base. But what really hurt Kmart is the fact that most of these decisions...

Kmart's Ten Deadly Sins: How Rogue Managers Ruined an American Icon by Marcia Layton Turner, ISBN 0471435937
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